Market before they travel. Stay visible after they arrive.
Put your business inside the traveler’s complete journey.
Rushmore Travel connects participating businesses with prospective South Dakota visitors while they search, choose destinations, build itineraries and travel through the region.
Reach visitors while they are still deciding where their travel dollars will be spent.
Our marketing strategy uses publicly available tourism research and visitor-market data published by Travel South Dakota and the South Dakota Department of Tourism to identify promising origin markets across the United States. Rushmore Travel’s planned pre-arrival campaigns are designed to generate more than seven million targeted impressions for the platform.
Reach prospective visitors during destination research and vacation planning.
Appear in relevant searches, city guides, Quick Planner recommendations and generated itineraries.
Reconnect through nearby recommendations, timely offers and location-aware travel alerts when enabled by the traveler.
Targeting is informed by publicly available state tourism research. Rushmore Travel is an independent South Dakota business and is not a government agency.
Follow the customer from inspiration to arrival.
Rushmore Travel is being built to give businesses multiple opportunities to remain relevant throughout a visitor’s decision-making process.
- 01DiscoverPre-travel campaigns and Travel Guide content introduce the region.
- 02SearchSponsored results connect travelers with matching businesses and destinations.
- 03PlanQuick Planner and guided planning place eligible partners into consideration.
- 04BuildGenerated itineraries can include relevant sponsored lodging, dining and attractions.
- 05TravelLocation-aware recommendations can reach opted-in visitors near participating businesses.
Choose visibility that matches your business.
Be found at the moment of intent.
Sponsored search, city targeting, category placements and destination visibility.
Become part of the vacation.
Quick Planner, guided planner and generated-itinerary eligibility for relevant campaigns.
Reach travelers nearby.
Timely food, lodging, attraction, event and special-offer recommendations for opted-in visitors.
Combine print and digital exposure.
Available print opportunities can reinforce the customer journey beyond the website.
Turn traveler interest into direct business.
CreateBee Marketing can build or improve your business website, landing pages, online sales path and digital presence through Ezatec Technology Consultants.
Coming to the business platform
Create a business account
Preview your business inside the traveler journey.
Our planned Marketing Journey Simulator will let verified businesses compare packages and preview their own listing, advertisement, planner recommendation and itinerary placement before purchasing.